🐶 Use code HALO360 to get a FREE Halo on orders over £150 on DNA, Rukka, Icepeak or Storm products. Please check blog for information and for Christmas working hours 🎁 We wish you all a Merry Xmas & Happy New Year 🎄
🐶 Use code HALO360 to get a FREE Halo on orders over £150 on DNA, Rukka, Icepeak or Storm products. Please check blog for information and for Christmas working hours 🎁 We wish you all a Merry Xmas & Happy New Year 🎄
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DNA

DNA build tough dog gear in North East England.

The origins of the business are in the heart of this proud and industrious region, the heritage and legacy of which underpins a dogged commitment to producing quality equipment that will stand the test of time.

  • DNA

    Ascent Fig of 8

    from £23.99

    ASCENT FIGURE of 8 PULL-TRAINING LEAD LONG "The Ascent Figure of 8 is a dual-purpose rope lead, that can be used as a head-collar for pull-traini...

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    from £23.99
  • DNA

    Ascent Rope

    from £23.99

    ASCENT ROPE LEAD "The Ascent Rope Lead is a British-manufactured rope lead, that is both strong and lightweight, reassuring your connection to yo...

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    from £23.99
  • DNA

    Ascent Slip

    from £23.99

    ASCENT SLIP LEAD BAM BLUE "The Ascent Slip Lead is a great collar-and-lead combo, with the added benefit of the DNA Stay-Put Slider, ensuring a r...

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    from £23.99
  • DNA

    Coastal Flock

    from £14.95

    DNA SUMMIT SIGNATURE - COASTAL FLOCK COLLAR The Summit Signature Collar is a stylish, British- Made, collar that looks great on its own or to comp...

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    from £14.95
  • DNA

    Harwood Hare

    from £14.95

    DNA SUMMIT SIGNATURE RANGE HARWOOD HARE COLLAR The Summit Signature Collar is a stylish, British- Made, collar that looks great on its own or to c...

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    from £14.95
  • DNA

    Nocturnal Spirit

    from £14.95

    DNA SUMMIT SIGNATURE RANGE NOCTURNAL SPIRIT COLLAR The Summit Signature Collar is a stylish, British- Made, collar that looks great on its own or t...

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    from £14.95
  • DNA

    Summit Pro

    from £23.99

    SUMMIT ANTI-SHOCK LEAD 0.75-1M The DNA Summit Anti-Shock Lead is a rugged bungee line, that can help absorb sudden jolts between you and your dog....

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    from £23.99
  • DNA

    Summit Pro Control

    £23.99

    SUMMIT ANTI-SHOCK LEAD 0.75-1M The DNA Summit Anti-Shock Lead is a rugged bungee line, that can help absorb sudden jolts between you and your dog....

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    £23.99